Some truisms are just worth repeating: Content is king. That means the quality of your website's written content – its clarity, its concision, and, perhaps above all, its personality – is going to be what makes your website effective. It seems so obvious, right? But based on a lot of websites out there, maybe it's not.
And when it comes to your blog posts, your LinkedIn content, and any of the other numerous social media platforms your company or organization uses, you'll want the content to match its real purpose. Don't put text out there in the world just to go through the motions. Do you want to inform and educate? Then you gotta make it engaging. Do you want to entertain? Then you need to take a fresh and fun perspective on whatever it is your sharing.
Create content that matters not just to you, but to your target audience. When they feel that you get them, you've got a relationship with a bright future.